SickKids Family Tree

With the success of our VS campaign, we were faced yet with another problem. We depleted our resource list for potential new monthly donors. So we needed to develop a campaign that would essentially become a lead gen tool but that would also have significant meaning behind it.

We created the SickKids Family Tree - An online hub to connect everyone who has ever been impacted by the hospital, and to bring the unifying impact of SickKids to life. Users could track their unique branch and watch their support network expand through real-time data visualizations.
We turned audiences into brand advocates and donors, and showed that SickKids
is more than a hospital, it’s a family. .

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Recognition

ADCC, Applied Art, Caples Awards, Clio Health,

CMA, Echo Awards, Effie Canada,

Marketing Awards, MIA, SIA, and Strategy Awards