Design Systems

When deploying hundreds of thousands of emails to millions of customers at any given day it's crucial from a business perspective to make sure communications are actually relevant to the recipient. It's also crucial that we have a system in place that works to our advantage from a speed to market and cost effective way. We developed and designed an email modular design system that was built around a communication strategy rather than a blanket style deployment .

All this, plus working directly with in house developers aided us to not only boost our clients open rates, but we were also able to shave off over 55% of creative and dev time combined. Most importantly, it allowed us creatives to focus on the messaging rather than the components around it.

These strategic systems were built for TD Canada Trust, TD Bank, SickKids, Tweed and Turbo Tax